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Software Asset Management

Discovering Software Asset Management (SAM)

What is SAM Maturity icon
What is SAM?

Software asset management (SAM) is a business practice that involves managing and optimizing the purchase, deployment, maintenance, utilization, and disposal of software applications within an organization. It is defined as all the infrastructure and processes necessary for effectively managing, controlling, and protecting software assets throughout all stages of their lifecycle.

For many organizations, the goal of implementing a SAM program is very tactical, explicitly focused on balancing the number of software licenses purchased with the number of actual licenses consumed or used. In addition to balancing the number of licenses purchased with the amount of consumption, an effective SAM program must also ensure that the usage of all installed software is in keeping with the terms and conditions of the specific vendor license agreement. In doing so, organizations can minimize liabilities.

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SAM Consulting Services

Fundamentally intended to be part of an organization's information technology business strategy, the goals of SAM are to reduce information technology (IT) costs and limit business and legal risk related to the ownership and use of software, while maximizing IT responsiveness and end-user productivity. 

SAM Consulting Services include:

  • SAM Advisory
  • Compliance Management
  • Benchmarking
  • Licensing Optimization
  • Mainframe Software
  • SAM Maturity
  • Audit Defense
  • Contract Negotiation Support
  • ISAMaaS
  • Government Entities Support

A Guide to ISAM’s SAM Services

Consulting Services

Services Portfolio

SAM ADVISORY

ISAM's SAM Advisory service is a comprehensive managed service designed to provide expert guidance and support for all aspects of an organization's software licensing needs. The service includes software license optimization, compliance monitoring, contract review, benchmarking, and cost reduction.  

The process begins with a thorough assessment of the organization's software license environment to identify the software applications and licenses in use and purchased. The experts then help create customized software asset management plans tailored to the organization's specific needs and goals. Additionally, ISAM provides strategic input into procurements, product alternatives, and market assessments.

The Process

ISAM's proactive approach to software asset management helps businesses to improve their software license compliance, minimize risks associated with software audits, reduce software spend, and optimize the use of their software assets.

The Benefits
 
COST REDUCTION
Average cost savings of 20%.

BUSINESS IMPACT
Best practice Contract terms.

VALUE DEMONSTATION
Long-term pricing considerations for reduced costs.

TANGIBLE RESULTS
Reduced time to complete the audit by 25%
COMPLIANCE MANAGEMENT

Compliance management involves monitoring and managing software usage to ensure that an organization is complying with the terms of their software licensing agreements. It is essential for all infrastructure environments, including desktops, virtualized servers, standalone servers, mainframes, private and public cloud. The rise of remote work and the use of personal devices for work has made compliance management even more crucial. Compliance management helps organizations mitigate audit risks and reduce financial exposure by identifying potential compliance gaps and providing proactive guidance for audit readiness.

STAY AHEAD OF SOFTWARE AUDIT

ISAM's compliance management services provide license review, license reconciliation, audit readiness, and preparation for audit defense. We take a comprehensive approach to compliance management, including a deep dive into your software licensing environment to identify compliance gaps and provide recommendations for mitigating audit risks.  

Our expert’s knowledge and experience enable us to provide proactive guidance and support to our customers, ensuring that you can navigate the complex and confusing world of software licensing with confidence.  

COMPLIANCE MANAGEMENT PROCESS

In the compliance process, there is an initial review to determine any compliance risk and defense issues. Then ISAM implements remediation steps to resolve the issue. Based on the initial software review and subsequent remediation steps, the consultant will develop a plan and implement, an audit readiness team.

Collect Entitlement and Deployment Data

Build Effective License Positions (ELPs)

Gap analysis and Reconciliation

Reporting and Recommendations

 

THE RESULTS:

Compliance Findings Reduced up to 90%

THE BENEFITS

AUDIT RISK MITIGATION

90% audit risk mitigation on average.

 

RISK MINIMIZATION

Minimized risk through experienced consultants who work regularly with software vendors and independent third parties.

 

EXPERT GUIDANCE & SUPPORT

Expert guidance and support to help you navigate the complex and confusing world of software licensing with confidence.

 

LEGAL COMPLIANCE

Adhere to all software license agreements to stay within legal compliance.

 

REPUTATION ENHANCEMENT

Enhance reputation by demonstrating a commitment to good business practices which can positively impact customers, partners, and investors.

 

COST SAVINGS

Save money by avoiding penalties and fines associated with non-compliance.

BENCHMARKING

ACHIEVE COST SAVINGS & OPTIMIZE SOFTWARE USAGE

Benchmarking refers to the process of evaluating and comparing an organization’s SAM practices against industry best practices or established standards. Benchmarking is not about copying what others are doing; it is about understanding what works and adapting it to a company’s own unique needs. The benchmarking process can provide valuable insights into areas where an organization can improve its cost optimization.

BENCHMARKING PROCESS 

ISAM has created an industry-recognized benchmark utilizing its proprietary Greenbook.  ISAM’s team of industry-leading experts will compare your software licensing costs and expenses to that of other organizations of a similar size and scope. Further, ISAM will provide recommendations for how to improve costs through contract events such as true-ups, renewals, and new contracts.

BENCHMARKING STEPS

Data collection and Normalization

Benchmarking Analysis

ISAM Managed Service – SAM Advisory

Provide Recommendations

 

THE RESULT

An average of 95% Software Recognition

THE BENEFITS

 

VALUABLE INSIGHTS

Gain valuable insights into your SAM practices.

 

NEGOTIATING STRENGTH

Strengthen your negotiating position with vendors.

 

COST IMPROVEMENT IDENTIFICATION

Identify areas for cost improvement.

 

FAVORABLE TERMS

Achieve more favorable contract terms.

 

LICENSE EFFICIENCY ENHANCEMENT

Enhance overall business efficiency and effectiveness

LICENSING OPTIMIZATION

In today’s business landscape, companies are facing increasing budget pressures, and software applications have become more complex and feature-rich. These factors make effective license optimization more critical than ever before. Without proper licensing optimization, organizations risk moving from compliance to non-compliance. They may also fall from optimized to inefficient due to the disconnect between SAM and Procurement. These risks can lead to costly penalties, wasted budgets, and lost productivity, ultimately harming the organization’s bottom line.

COMPLIANCE SAVINGS

Our Licensing Optimization service can help you maximize the value of your software investments by ensuring compliance, reducing unnecessary software spend, increasing operational efficiency, saving you money, and avoiding costly penalties. We will assess your software inventory, reconcile your licensing agreements, and develop an optimization strategy tailored to your specific needs. Our ongoing service approach ensures compliance and streamlines processes, freeing up valuable time and resources for you to focus on driving your business forward.

LICENSING OPTIMIZATION PROCESS 

ISAM’s team of industry-leading experts will compare your software licensing costs and expenses to that of other organizations of a similar size and scope. Further, ISAM will provide recommendations on how to improve costs through contact events such as true-ups, renewals, and new contracts. 

THE BENEFITS

CONTROL & VISIBILITY 

Achieve better control and visibility over your software assets.

USAGE INSIGHTS

Gain valuable insights into your software usage patterns.

INFORMED DECISIONS

Make informed decisions about your software investments.

MAXIMIZE ROI

Maximize your return on investment (ROI).

REDUCE SPEND

Reduce unnecessary software spend.

GAIN EFFECTIVE LICENSE POSITION

Ensure effective license position.

AVOID NON-COMPLIANCE

Avoid compliance risks and potential legal penalties.

INCREASED EFFICIENCY

Increase operational efficiency.

MAINFRAME SOFTWARE

THE RESILIENCE OF THE MAINFRAME

As Mark Twain once said, “the report of my death was an exaggeration.” This is the same with mainframes for an enterprise. As far back as the early 1990s, consultants, advisors, and executives have noted that the mainframe is an outdated computer infrastructure that is both expensive and inflexible. While those descriptions may be appropriate, they miss the finer point that there is a significant percentage of commerce-based workloads that have their home on the mainframe. Applications from Federal and State governments to banks, credit processors, and insurance companies continue to survive and even thrive on the mainframe.

WHY ARE APPLICATIONS STILL RUNNING ON THE MAINFRAME?

While pro-mainframe programmers and administrators would have you believe it is because of the robust nature of the platform and high level of security, the reality is that it is difficult and expensive to rewrite applications that are as much as 50 years old to new modern architectures. The perception of the mainframe is that it is expensive because of Independent Software Vendors (ISVs) who have invested heavily in the platform and want to see positive returns on that investment.

MAINFRAME PROCESS

Benchmark your cost

Assess usage & compliance

Optimize your license products

Negotiate on the optimized and benchmarked software footprint

 

THE BENEFITS

OWNERSHIP CLARITY

Average cost savings of 20%.

REDUNDANCY ELIMINATION

Long-term pricing considerations for reduced costs.

SOFTWARE COST REDUCTION

Best practice contract terms.

CAPACITY OPTIMIZATION

Reduced time to complete the audit by 25%.

SAM MATURITY

SAM Maturity is the level of maturity that an organization has reached in terms of its Software Asset Management practices and processes. Our service benchmarks an organization’s SAM program against industry best practices and frameworks, with the ultimate goal of maximizing its efficiency and effectiveness. By using a proven maturity model, our experts assess your organization’s people, processes, and technology, providing tailored recommendations and ongoing support to help you succeed on your SAM journey.

Our goal is to help the SAM program drive strategic business impact by providing valuable insights into costs, security status, and compliance. With our expert guidance, organizations can ensure firm executive commitment and necessary knowledge and interactions to succeed.

THE PROCESS OF BOOSTING ROI WITH SAM MATURITY

  • Data collection

  • Assessment

  • Gap Analysis

  • Recommendations

  • Management System

 

THE BENEFITS

COST REDUCTION

Average cost savings of 20%

VALUE DEMONSTRATION

Long-term pricing considerations for reduced costs.

BUSINESS IMPACT

Best practice contract terms.

TANGIBLE RESULTS

Reduced time to complete the audit by 25%.

 

AUDIT DEFENSE

WHY DO VENDORS AUDIT YOUR LICENSES?

Software vendors have the right to review and audit the use of your software licenses to ensure that their licensing terms are being followed and to protect their intellectual property. Vendors conduct audits to check that the software is being used in accordance with the terms and conditions of the licensing agreement, such as the number of users, locations, or devices covered by the license. Non-compliance can result in financial penalties, legal action, and reputation damage. ISAM’s audit defense services provide expert support to help organizations navigate the audit process and ensure a successful outcome.

NAVIGATING VENDOR AUDITS

Software audits can be a stressful and resource-intensive process, and non-compliance with licensing agreements can have severe consequences. ISAM’s audit defense services provide expert support to help organizations navigate audits, protect their reputation, and avoid penalties and costly fines. Our experience with major software vendors and third-party auditors ensures a successful outcome for our clients, giving them confidence and peace of mind during the audit process. With ISAM’s support, organizations can effectively respond and defend against vendor audits, minimizing negative outcomes.

AUDIT DEFENSE AND RESPONSE PROCESS

ISAM can help you navigate vendor audits and ensure a favorable outcome. We will review, agree, defend, and close activities to ensure a successful outcome for your audit defense and response process.

THE PROCESS

  • We challenge the audit process and scope

  • ELP Production

  • Contract review and gap analysis

  • Report findings and recommendations

  • Prepare settlement negotiation

  • ISAM managed services

 

THE BENEFITS

FASTER AUDIT, BETTER CLAUSES

DELIVERED A 90% AVERAGE REDUCTION IN FINDINGS DURING THE AUDIT PROCESS.

REDUCED TIME TO COMPLETE THE AUDIT BY 25%.

ACHIEVED MORE FAVORABLE AUDIT CLAUSES IN SUBSEQUENT VENDOR CONTRACTS, PROVIDING LONG-TERM BENEFITS FOR THE ORGANIZATION.

 

CONTRACT NEGOTIATION SUPPORT

Comprehensive support to negotiate

Contract Negotiation Support refers to the assistance provided by SAM professionals during the negotiation of software license agreements with vendors. The goal is to help organizations obtain the best possible value for their software investments, while also ensuring compliance with licensing agreements and minimizing the risk of financial and legal penalties.

WHEN THERE IS TRUST, SOLUTION COMES EASILY

ISAM's Contract Negotiation Support helps organizations optimize software investments and reduce the risk of compliance issues or disputes. With GreenBookSM database and consultant experience, the service includes current contract benchmarking, license position review, proposal and document review, and best practice recommendations. As the most important event in software licensing, the service ensures the following: 

  • Best practices are followed 
  • Software stack is optimized 
  • Contract costs are well negotiated.

VENDOR MANAGEMENT PROCESS 

How ISAM Supports Contract Negotiation

ISAM provides comprehensive support to negotiate favorable contract terms and manage vendor relationships effectively. 

ISAM Contract Negotiations Service Infographic

BENEFITS

COST SAVINGS

Average cost savings of 20%

OPTIMAL CONTRACT TERMS

Best practice contract terms

LONG-TERM REDUCED PRICING

Long-term pricing considerations for reduced costs

AUDIT REDUCTIONS

Reductions in software vendor audits or reviews

 

ISAM AS A SERVICE

ISAM offers a managed service called ISAMaaS for software cost management, optimization, and reduction which is a combination of services under a single banner and contract. It includes ongoing services that can be contracted for specific vendors, leveraging our GreenBookSM database and consulting expertise to provide a regular resource for negotiations and license management. The service manages contracts throughout their lifecycle, measures and manages compliance, prepares for negotiations and audits, and offers a bank of hours and expert services. Each engagement is unique and includes regular ELPs conducted twice per year for each contracted vendor.

Two Levels of Service Depending on Your Needs

Level One 

  • SAM Advisory: Effective License Positions and consulting  
  • Compliance Management: Guidance for audit readiness  
  • Audit Defense: Defense of a notified audit  
  • Benchmark: Regular and ongoing benchmarking   

Level Two: Advanced Service (includes level one)  

  • Contract Negotiation Support for named vendors  
  • License Optimization throughout contract lifecycle  
  • SAM Maturity: Baseline and regular ongoing assessments   
  • Mainframe: Benchmark, compliance and analysis 

 

The Proactive Approach to Software Asset Management

ISAMaaS PROCESS

ISAM's proactive approach to software asset management helps businesses to improve their software license compliance, minimize risks associated with software audits, reduce software spend, and optimize the use of their software assets.

ISAM ISAMaaS Service Infographic

BENEFITS

 

COST REDUCTION

Reduce software license costs

NEGOTIATION STRENGTH

Strengthen negotiating position

LICENSE OPTIMIZATION

Optimize software license usage

FAVORABLE TERMS

Achieve more favorable contract terms

EFFICIENCY ENHANCEMENT

Enhance overall business efficiency and effectiveness

SAM INSIGHTS

Gain valuable insights into SAM practices, procurement, infrastructure management, and license deployment

COST IMPROVEMENT

Identify areas for cost improvement, negotiate better contract terms, reduce overall software costs, and reduce the risk of non-compliance

 

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ISAM SAM Maturity Service Infographic 1

ITAM & ISAM TREND

The Future of Software Asset Management

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Driving Digital Transformation: SAM and IT Security Management

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Vendor Audit Risk

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Licensing Optimization

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https://worldfinancialreview.com/the-future-of-software-asset-management-in-business-trends-and-predictions/

How Effective is Your SAM Maturity Practice

How to assess and measure your current maturity practice or help you get started.

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